Apr 15

The Power Of “Early Access”

By Karolis Balciunas, VC & Startups Business Development Manager, Google Play

If you have ever launched a mobile app, you know full well that launching your app
into the world successfully requires more than publishing it and hoping for the

It’s the diligent testing, constant user feedback loop and incremental tweaks
leading up to that special launch moment that truly count.

The Google Play Developer Console gives developers robust tools to do beta tests
or experiment with how they market their apps to users through the Play store
listing. Getting this critical early feedback from users requires just that —
users. And as a developer working on a new product that isn’t fully launched
yet, how do you find people to try your new app and take the time to give you

1 Million Tester Installs And Counting

At Google I/O in May, we unveiled
a new destination on Google Play to address this dilemma head on. Together with
29 app and game partners, we launched an “Early Access” collection that made
select new Android titles that are running an open beta available for anyone to
try before they officially launch. It was an immediate hit. Early-adopter users
were eager and willing to send developers actionable, private feedback in
exchange for an opportunity to get their hands onto the latest exciting apps and
games. Most importantly, the feedback was objective and candid as it did not
come from their friends and family who are often afraid to hurt their feelings.
In just over a month since the collection became available to all users, open
beta titles have been installed over 1 million times and demand is only growing.

3 Powerful Stories

Our launch partners experienced the power of Early Access in various ways.
Peer-based language practice developer Lingbe was eager
to validate the concept of their app connecting natives with language learners
via voice conversations, which meant they needed to connect with a critical mass
of possible users around the world from different language and cultural
backgrounds. In just a few weeks, “the surge in users in addition to our current
fan base meant that we’ve had Brazilians practicing with Spanish users and
talking about their hobby in photography, Mexicans making friends with people
from India, and Filipinos talking to Moroccans!”

one of the first online book clubs on Android, relied on Early Access to solicit
feature requests, identify bugs, locate new and optimize existing target markets
as well as build a sizable reader community. They stated that “early access
confirmed that our target market exists and that we have something that they
need. I don’t think we’d be in the same place right now without it. It enabled
us to validate and effectively iterate on our idea from day one.”

Finally, Drippler
participated in Early Access to test their new “Wiz” app and understand their
beta title’s appeal to their target demographic. Their performance in the Early
Access collection as well as private feedback from thousands of newly acquired
beta testers allowed them to polish the app before the launch and gave them
confidence that their users will enjoy it.”

These three developers’ stories show us just a few ways that Early Access can
help developers build great new apps and games, and it shows the value of
getting early feedback from beta testers before launching more broadly.

Get Involved

If you are a developer getting ready to launch on Google Play, you can nominate
your app or game to be part of Early Access. Learn more here.

New titles are added weekly and thousands of users are looking to experiment
with new and exciting ideas.

Android Developers Blog

Dec 08

Power Great Gaming with New Analytics from Play Games

By Ben Frenkel, Google Play Games team

A few weeks ago at the Game Developers Conference (GDC), we announced Play Games Player Analytics, a new set of free reports to help you manage your games business and understand in-game player behavior. Today, we’re excited to make these new tools available to you in the Google Play Developer Console.

Analytics is a key component of running a game as a service, which is increasingly becoming a necessity for running a successful mobile gaming business. When you take a closer look at large developers that do this successfully, you find that they do three things really well:

  • Manage their business to revenue targets
  • Identify hot spots in their business metrics so they can continuously focus on the game updates that will drive the most impact
  • Use analytics to understand how players are progressing, spending, and churning

“With player engagement and revenue data living under one roof, developers get a level of data quality that is simply not available to smaller teams without dedicated staff. As the tools evolve, I think Google Play Games Player Analytics will finally allow indie devs to confidently make data-driven changes that actually improve revenue.”

Kevin Pazirandeh
Developer of Zombie Highway 2

With Player Analytics, we wanted to make these capabilities available to the entire developer ecosystem on Google Play in a frictionless, easy-to-use way, freeing up your precious time to create great gaming experiences. Small studios, including the makers of Zombie Highway 2 and Bombsquad, have already started to see the benefits and impact of Player Analytics on their business.

Further, if you integrate with Google Play game services, you get this set of analytics with no incremental effort. But, for a little extra work, you can also unlock another set of high impact reports by integrating Google Play game services Events, starting with the Sources and Sinks report, a report to help you balance your in-game economy.

If you already have a game integrated with Google Play game services, go check out the new reports in the Google Play Developer Console today. For everyone else, enabling Player Analytics is as simple as adding a handful of lines of code to your game to integrate Google Play game services.

Manage your business to revenue targets

Set your spend target in Player Analytics by choosing a daily goal

To help assess the health of your games business, Player Analytics enables you to select a daily in-app purchase revenue target and then assess how you’re doing against that goal through the Target vs Actual report depicted below. Learn more.

Identify hot spots using benchmarks with the Business Drivers report

Ever wonder how your game’s performance stacks up against other games? Player Analytics tells you exactly how well you are doing compared to similar games in your category.

Metrics highlighted in red are below the benchmark. Arrows indicate whether a metric is trending up or down, and any cell with the icon can be clicked to see more details about the underlying drivers of the change. Learn more.

Track player retention by new user cohort

In the Retention report, you can see the percentage of players that continued to play your game on the following seven days after installing your game.

Learn more.

See where players are spending their time, struggling, and churning with the Player Progression report

Measured by the number of achievements players have earned, the Player Progression funnel helps you identify where your players are struggling and churning to help you refine your game and, ultimately, improve retention. Add more achievements to make progression tracking more precise.

Learn more.

Manage your in-game economy with the Sources and Sinks report

The Sources and Sinks report helps you balance your in-game economy by showing the relationship between how quickly players are earning or buying and using resources.

For example, Eric Froemling, one man developer of BombSquad, used the Sources & Sinks report to help balance the rate at which players earned and spent tickets.

Read more about Eric’s experience with Player Analytics in his recent blog post.

To enable the Sources and Sinks report you will need to create and integrate Play game services Events that track sources of premium currency (e.g., gold coins earned), and sinks of premium currency (e.g., gold coins spent to buy in-app items).

Android Developers Blog

Sep 03

Unlocking the Power of Google for Your Games, at GDC

By Greg Hartrell, Google Play Games team

Today, everyone is a gamer. In fact, 3 in every 4 Android users are playing games, allowing developers to reach an unprecedented audience of players in an Android ecosystem that’s activated over one billion devices. This has helped Google Play Games — Google’s cross-platform game service and SDK for Android, iOS and the web (which lets you easily integrate features like achievements, leaderboards, multiplayer and cloud save into your games) — grow at tremendous speed. The momentum continues on Google Play, where four times more money was paid out to developers in 2013 than in 2012.

With the Game Developers Conference (GDC) this week, we’ll be launching a number of new features for Google Play Games and other Google products. As they launch over the coming weeks, these new services and tools will help you unlock the power of Google to take your games to the next level.

Power your game and get discovered

With game gifts, players in your games can send virtual in-game objects to anyone in their circles or through multiplayer search.

To help players get the most out of your games, Play Games will be expanding engagement and discovery options.

We’ll be introducing game gifts, a new service that lets players send virtual in-game objects to anyone in their circles or through player search. The Play Games app now supports multiplayer invites directly, further helping players discover your game and keep them playing. And the Google Play Store will also feature 18 new game categories, making it easier for players to find games they’ll love.

Tools to take your game to the next level

Further enhancing Google Play Game services, we’re expanding multiplayer to support iOS, bringing turn-based and real-time multiplayer capabilities to both Android and iOS.

To further help with cross platform game development, we’re updating our Play Games Unity Plug-in to support cross-platform multiplayer services, and introducing an early Play Games C++ SDK to support achievements and leaderboards.

In addition, we’re launching enhanced Play Games statistics on the Google Play Developer Console, providing easy game analytics for Play Games adopters. Developers will gain a daily dashboard that visualizes player and engagement statistics for signed in users, including daily active users, retention analysis and achievement, and leaderboard performance.

Ad features to better optimize your business

Of course, once you build a great gaming experience, it’s important to get rewarded for your work, which is why we’ll also be introducing new features to the AdMob platform. We’re making Google Analytics available directly in the AdMob interface, so you can gain deeper insights into how users are interacting with your app. Turning those insights into effective action is vital, so we’re excited by the opportunities that in-app purchase ads will offer — enabling you to target users with specific promotions to buy items in your game. Advertising continues to be a core vehicle driving many game developers’ success, so we’re also bringing you new ways to optimize your ads to earn the most revenue.

Where to find us at GDC

That’s just a taste of some of the things we’ll be talking about this week at GDC. On Tuesday, March 18, when most of these features will become available, we’ll be hosting a Developer Day to dive into these topics in more detail. We’ll be talking with you about how to reach and engage with hundreds of millions of users on Google Play, build Games that scale in the cloud, grow in-game advertising businesses with AdMob, track revenue with Google Analytics, as well as explore new gaming frontiers, like Glass.

If you can’t make any of the Google Developer Day sessions, don’t worry; all the talks will be livestreamed on YouTube, starting at 10:00AM PDT (5:00PM UTC). You can also meet the Play, AdMob, Analytics, and Cloud teams at the Google Education Center in the Moscone Center’s South Hall (booth 218) from March 19-21.

Join the discussion on

+Android Developers

Android Developers Blog

Jun 29

Download MiniTool Power Data Recovery 6.6 with serial

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Jan 18

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