Oct 19

Google Play’s Indie Games Contest is back in Europe. Enter now

Posted by Adriana Puchianu, Developer Marketing Google Play

Following last year’s success, today we’re announcing the second annual Google Play Indie Games Contest in Europe, expanding to more countries and bigger prizes. The contest rewards your passion, creativity and innovation, and provides support to help bring your game to more people.

Prizes for the finalists and winners

  • A trip to London to showcase your game at the Saatchi Gallery

  • Paid digital marketing campaigns worth up to 100,000 EUR
  • Influencer campaigns worth up to 50,000 EUR
  • Premium placements on Google Play
  • Promotion on Android and Google Play marketing channels
  • Tickets to Google I/O 2018 and other top industry events
  • Latest Google hardware
  • Special prizes for the best Unity games

How to enter the contest

If you’re based in one of the 28 eligible countries, have 30 or less full time employees, and published a new game on Google Play after 1 January 2017, you may now be eligible to enter the contest. If you’re planning on publishing a new game soon, you can also enter by submitting a private beta. Check out all the details in the terms and conditions. Submissions close on 31 December 2017.

Up to 20 finalists will showcase their games at an open event at the Saatchi Gallery in London on the 13th February 2018. At the event, the top 10 will be selected by the event attendees and the Google Play team. The top 10 will then pitch to the jury of industry experts, from which the final winner and runners up will be selected.

Come along to the final event

Anyone can register to attend the final showcase event at the Saatchi Gallery in London on 13 February 2018. Play some great indie games and have fun with indie developers,industry experts, and the Google Play team.

Enter now

Visit the contest site to find out more and enter the Indie Games Contest now.

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Android Developers Blog

Sep 27

Announcing the Winners from the Indie Games Festival in San Francisco

Posted by Kacey Fahey, Developer Marketing, Google Play

At the Google Play Indie Games Festival over the weekend, we welcomed hundreds
of attendees to try out and enjoy a diverse range of amazing games from the
indie community. The competition was very tough, and in the end, we recognized
three winners:

  • Flipping
    Legend by Hiding Spot

  • Slayaway
    Camp by Blue Wizard Digital

  • Tiny Bubbles by Pine Street Codeworks (coming soon!)

We’d also like to congratulate the rest of the Top 10 developers and all of the
finalists who shared their games to make for such a fun and exciting event.
Check out the great collection
of games on Google Play.

Here are the other seven games that rounded out the Top 10:

  • Age
    of Rivals by Roboto Games

  • Beast
    Brawlers – PvP Arena by V2 Games Inc.

  • Covens
    by Raincrow Studios, LLC

  • Crashy
    Cars by pixelbizarre

  • Jigsaw
    Story by Happy Square Studio Inc

  • Loteria
    Latin Bingo by Gorilla Bean Games

  • Splitter
    Critters by RAC7

The day started with time for attendees to play the 20 finalists’ games. They
experienced different genres and styles of gameplay and were encouraged to talk
with the developers about their work and what it’s like to make mobile games for
a living. The event brought together kids, adults, gaming enthusiasts and
non-gamers, and was a great representation of the fun experiences mobile games
create.

In the afternoon, attendees voted for their favorites and the Top 10 moved on to
the presentation round. These developers had three minutes to deliver their best
pitch to the panel of judges. After the judges voted, results were in and the
three winners and seven runners up were named.

If you like indie games and want to keep up with our favorite indie picks, visit
the Indie Corner on Google Play.


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Android Developers Blog

Sep 09

Helping indie developers get discovered on Google Play

Posted by Adriana Puchianu, Google Play Developer Marketing

There are increasing growth opportunities for indie game developers, but being
one can still feel daunting in today’s crowded gaming industry. We’ve been
working hard to help indie developers find an audience and to recognize them for
their creativity and innovation. We launched the Indie
Corner as a destination for exciting new games along with longstanding indie
masterpieces. Since launch, more than 380 games have been featured. Earlier this
year, we launched Android
Excellence which showcases apps and games that deliver incredible user
experiences on Android, while providing another opportunity to be discovered on
Google Play.

We’ve also held several indie games contests across the globe, giving indies the
chance to showcase their games and find new audiences. In April, we selected the
winner of the second Indie Games Festival in South Korea and we recently
announced the top 20 finalists of this year’s San Francisco event. Come and see the finalists in person on
September 23rd, it’s free to attend and open to the public. Soon we’ll be
bringing back the second Indie Games Contest in Europe too.

Watch François Alliot, the developer of Reigns,
an indie game showcased in Android
Excellence and the winner of last year’s Indie Games
Contest in Europe, share how he built a successful games business in the
video below.



And, finally, check out our recent Q&A
with Spry Fox, makers of the popular game Alphabear, to learn more about what it’s like to be an indie game developer.


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Android Developers Blog

Aug 29

Announcing the 20 finalists and open registration for the Indie Games Festival in San Francisco


Posted by Kacey Fahey, Developer Marketing, Google Play

With so many great mobile games launching this year, we saw a huge amount of
interest from indie developers to showcase their art at the Google
Play Indie Games Festival in San Francisco next month. While it was a tough
selection process, we’re excited to announce the 20 finalists, as well as our
esteemed judging panel. Fans will be able to play the new and un-released indie
games in a fun festival atmosphere where they can also meet the creators
themselves. To attend and learn more about the event, register now for free at
g.co/play/sfindiegamesfest2017.

So how did we choose the 20 finalists? We powered up our phones, put our
game-faces on, and looked for games that not only met the festival requirements,
but also stood out with their overall design, fun, and quality. These are the 20
finalists who will be joining us at the festival to demo their games.

Meet the finalists

7
Pin Pool

SPG Inc

Age
of Rivals

Roboto Games
Beast
Brawlers – PvP Arena

V2 Games Inc.
Brave Hand
Heart Shaped Games
(game not yet released)
Covens
Raincrow Studios, LLC
Crashy
Cars

pixelbizarre
Dokudo

Sense of Wonder
Flipping
Legend


Hiding Spot
Gladiator
Rising


Happii Gamer Studio
Jigsaw
Story


Happy Square Studio Inc
Loteria
Latin Bingo


Gorilla Bean Games
Maruta Escape

Busan Sanai Games

(game not yet released)
NoStranger

Black Vein Productions
Slayaway
Camp


Blue Wizard Digital
Space
Tunnel


Spacewave Studios
Splitter
Critters


RAC7
Star
Vikings Forever


Akupara Games
Storm
Wars


Zom.bio
Tiny Bubbles

Pine Street Codeworks

(game not yet released)
Topsoil

Nico Prins

In addition to playing these games and meeting the developers who made them,
fans will have a chance to vote for their favorites throughout the festival. The
Top 10 will then move on to present a short pitch in pursuit of going home as
one of the three overall festival winners. The winners will be chosen by this
year’s panel of judges representing a diverse lineup of gaming expertise.

  • Alex the Gamerette, YouTube Creator
  • Lina Chen, Co-founder & CEO of Nix Hydra
  • Emily Greer, CEO of Kongregate
  • Jamil Moledina, Games Strategic Lead, Google
  • Dean Takahashi, Lead Writer for GamesBeat
  • Sarah Thomson, BD Lead, Indie Games, Google Play

Emceeing this year’s event is J.D. Witherspoon, aka runJDrun. No stranger to gaming,
YouTuber/actor/comedian, J.D. plays a wide array of games and frequently uploads
gaming, vlog, and comedy content to his channels.

If you want to try out these games and celebrate the indie community, learn more
about the event and register at g.co/play/sfindiegamesfest2017.


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Android Developers Blog

Jul 12

Calling all indie developers in the US & Canada: sign up for the Google Play Indie Games Festival in San Francisco

Posted by Jamil Moledina, Games Strategic Lead, Google Play

Calling all indie developers with fun and creative mobile games: we want to see
your latest work! We’ll be back with the second Google Play Indie Games Festival
taking place in San Francisco on September 23rd.

If you’re an indie developer based in the US or Canada and want to submit your
game, visit the submission form and enter
now through August 6th at 11:59PM PST.

If chosen as one of the 20 Finalists, you could have a chance to demo your game
at the event and compete for prizes and bragging rights, to go home as one of
the three festival winners!


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Android Developers Blog

Mar 31

5 tips for indie game success, from indie game developers

Posted by Sarah Thomson, BD Partnerships Lead, Indies, Google Play
Games

Mobile gaming is a fun place to be right now. It’s a landscape seeing tremendous
success year after year with great potential for additional growth and
innovation. It’s also a space where developers can express themselves with
creative game styles, mechanics, design and more. This is what the indie
community does best.

Here are 5 tips for indies by indies, shared by our gaming partners at 505
Games, About
Fun, Disruptor
Beam, Klei
Entertainment, and Schell
Games.

1. Embrace being indie

Indies are inherently smaller operations and should embrace their agility and
ability to take risks. Petr Vodak, CEO at About
Fun, recommends getting your product out there so you can
start taking feedback and apply your learnings to future projects. Don’t be
afraid to fail! Remaining flexible and building in modularity so you can evolve
with the business needs is a strategy embraced by Pete Arden, CMO at Disruptor
Beam. For instance, with their game Star Trek Timelines, the initial user
experience was tailored to avid Star Trek fans. Over time, as user acquisition
costs increased, they’ve changed the new player experience to appeal to their
evolving user base of gamers looking for a fun entertainment experience and less
the specific Star Trek IP.

2. Find a way to stand out

To help stand out in the ultra competitive mobile space, Jesse Schell, CEO of Schell
Games, recommends doing something clever or very different. This strategy
has led them to explore the growth areas of new platforms such as AR & VR. While
new platforms present a field for opportunity and creativity, they’re best to be
approached with the long term in mind allowing you to sustain the business until
critical mass is reached.

3. Build a community

There are many ways to build communities. If you have an existing fan base on
other platforms, cross-promote to drive awareness of your mobile offerings. You
can also look at porting titles over, but be aware of the differences in mobile
gaming habits and ensure you adapt your game accordingly.

4. Engage after install

Both 505
Games and Klei
Entertainment recommend running your premium titles as a service. Through
monitoring user reviews you can gain invaluable feedback and trends helping you
better understand user pain points and desires. In addition, by releasing
regular content updates and in-game events you create reason for users to get
back in the game. This not only drives reengagement, but 505 Games also sees
strong spikes in new installs aligned with major game updates.

5. Monetize in different ways

Similar strategy to above, dropping regular content refreshes and game updates
while offering a variety of monetization options gives users more ways to engage
with your game. Keeping your games fresh gives users reason to come back and
builds loyalty so you can cross-promote to your users with future game launches.

If you’re looking for a fun new game to play, check out the great selection on
Indie
Corner on Google Play. And if you’re working on a new indie game of your
own, nominate your title for
inclusion.

Watch
more sessions from Google Developer Day at GDC17 on the Android Developers
YouTube channel to learn tips for success. Visit the Android Developers website
to stay up-to-date with features and best practices that will help you grow a
successful business on Google Play.



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Android Developers Blog

Feb 17

And the winners of the Google Play Indie Games Contest in Europe are…

Posted by Matteo Vallone, Google Play Games Business Development



Today, at Saatchi Gallery in London, we hosted the final event of the first Google Play Indie Games Contest in Europe. The 20 finalists, selected from nearly 1000 submissions, came from 12 countries to showcase their games to an excited room of gamers, industry experts and press. Selected based on the votes of the attendees and the Google Play team, the Top 10 pitched in front of a jury of industry experts who chose the top winners.

Stay tuned for more pictures and a video of the event.

Without further ado, join us in congratulating the winners!

Winner & Unity prize winner:

Reigns, by Nerial, from the United Kingdom

You are the King. For each decision, you only have two choices. Survive the exercise of power and the craziness of your advisors… as long as you can.


Runners up:



The Battle of Polytopia, by Midjiwan AB, from Sweden

A turn based strategic adventure. It’s a game about ruling the world, fighting evil AI tribes, discovering new lands and mastering new technologies.
Causality, by Loju, from the United Kingdom

A puzzle about manipulating time, altering the sequence of events and changing the outcome of each level to help a group of astronauts find a route to safety.



The other top games selected by the event attendees and the Google Play team are:



Blind Drive, by Lo-Fi People, from Israel

You’re driving blindfolded as a mysterious voice gives you suicidal commands on the phone. Survive on-rushing vehicles using only your hearing to guide you.
Gladiabots, by GFX47, from France

A competitive tactical game in which you design the AI of your robot squad. Use your own strategy, refine it online and fight for the top of the leaderboard.
Happy Hop: Kawaii Jump, by Platonic Games, from Spain

This isn’t just an original one-tap endless hopper, it’s also the cutest one. Ever wondered what’s in the end of the rainbow? That would be Happy Hop.
Lost in Harmony, by Digixart Entertainment, from France

Experience music in a new way with the combination of rhythmic tapping and choreographic runner to go through two memorable journeys with Kaito and M.I.R.A.I.
Paper Wings, by Fil Games, from Turkey

A fast-paced arcade game which puts you in control of an origami bird. Avoid the hazards and collect the falling coins to keep your paper bird alive.
Pinout, by Mediocre, from Sweden

A breathtaking pinball arcade experience: race against time in a continuous journey through this canyon of pulsating lights and throbbing retro wave beats.
Rusty Lake: Roots, by Rusty Lake, from Netherlands

James Vanderboom’s life drastically changes when he plants a special seed in the garden. Expand your bloodline by unlocking portraits in the tree of life.



Check out the prizes
The prizes of this contest were designed to help the winners showcase their art and grow their business on Android and Google Play, including:
  • YouTube influencer campaigns worth up to 100,000 EUR
  • Premium placements on Google Play
  • Tickets to Google I/O 2017 and other top industry events
  • Promotions on our channels
  • Special prizes for the best Unity game
  • And more!
What’s next?
The week is not over just yet for Indie games developers. Tomorrow we are hosting the Indie Games Workshop for all indie games developers from across EMEA in the new Google office in Kings Cross.


It’s been really inspiring to see the enthusiasm around this inaugural edition, and the quality and creativity of the indie games developed across the eligible European countries. We are looking forward to bringing a new edition of the contest to you in late 2017.

Many thanks again to everyone who entered the contest. We can’t wait to see the amazing games that you will create this year to delight Android users.

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Android Developers Blog

Jan 19

Southeast Asian indie game developers find success on Google Play

Posted by Vineet Tanwar, Business Development Manager, Google Play
Indie game developers bring high quality, artistic, and innovative content to
Google Play and raise the bar for all developers in the process. In fact, they
also make up a large portion of our ‘Editor’s Choice’ recommended titles.

Southeast Asia, in particular, has a vibrant indie game developer ecosystem, and
we’ve been working closely with them to provide tools that help them build
successful businesses on Google Play. Today, we’re sharing stories from three
Indie developers based in Singapore, Vietnam, and Indonesia, who joined us at
our ‘Indie Game Developers Day’ workshops in May 2016 and all of whom have
experienced significant growth since.

Inzen studios from Singapore learned how to use store
listing experiments and has improved the conversion rate of their newly
launched game Dark
Dot by 25%. Indonesia based studio, Niji Games, creator of Cute
Munchies, implemented ‘Saved Games’ and ‘Events and Quests’ from Google Play
games services to significantly improve user retention, and also earned an
‘Editor’s Choice’ badge in the process. Ho Chi Minh City based developer,
VGames, optimized monetization and introduced new paid products for their game
Gungun
online, and grew revenue by over 100%.

Indie game developers who are interested in meeting members of Google Play and
who would like to work closer with us are invited to join our next round of SEA
workshops in March 2017. To apply for these events, just fill in this
form and we will reach out to you.

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Android Developers Blog

Jan 16

Meet the 20 finalists of the Google Play Indie Games Contest

Posted by Matteo Vallone, Google Play Games Business Development

Back in November, we launched the Google Play Indie Games Contest for developers from 15 European countries, to celebrate the passion and innovation of the indie community in the region. The contest will reward the winners with exposure to industry experts and players worldwide, as well as other prizes that will showcase their art and help them grow their business on Android and Google Play.

Thank you to the nearly 1000 of you who submitted high quality games in all types of genres! Your creativity, enthusiasm and dedication have once again impressed us and inspired us. We had a very fun time testing and judging the games based on fun, innovation, design excellence and technical and production quality, and it was challenging to select only 20 finalists:

Meet the 20 finalists
(In alphabetical order)

Blind Drive
(coming soon)

Lo-Fi People
Israel
Causality
(coming soon)

Loju
United Kingdom
Crap! I’m Broke: Out of Pocket

Arcane Circus
Netherlands
Egz

Lonely Woof
France
Ellipsis

Salmi GmbH Germany
Gladiabots

GFX47
France

Happy Hop: Kawaii Jump


Platonic Games
Spain
Hidden Folks (coming soon)


Adriaan de Jongh Netherlands
Lichtspeer
(coming soon)

Lichthund
Poland
Lost in Harmony
Digixart


Entertainment France
Mr Future Ninja (coming soon)

Huijaus Studios
Finland
Paper Wings




Fil Games
Turkey
PinOut



Mediocre
Sweden
Power Hover




Oddrok
Finland
Reigns

Nerial
United Kingdom
Rusty Lake: Roots




Rusty Lake Netherlands
Samorost 3



Amanita Design Czech Republic
The Battle of Polytopia

Midjiwan AB Sweden
twofold inc.



Grapefrukt games Sweden
Unworded (coming soon)

Bento Studio France

Check out the prizes

All the 20 finalists are getting:

  • The opportunity to exhibit and showcase their game at the final event held at the Saatchi Gallery in London, on 16th February 2017.
  • Promotion of their game on a London billboard for one month.
  • Two tickets to attend a 2017 Playtime event. This is an invitation-only event for top apps and games developers on Google Play.
  • One Pixel XL smartphone.

At the event at Saatchi, the finalists will also have a chance to make it to the next rounds and win additional prizes, including:

  • YouTube influencer campaigns worth up to 100,000 EUR.
  • Premium placements on Google Play.
  • Tickets to Google I/O 2017 and other top industry events.
  • Promotions on our channels.
  • Special prizes for the best Unity game.
  • And more!


Come support them at the final event

At the final event attendees will have a say on which 10 of these finalists will get to pitch their games to the jury, who will decide on the final contest winners who will receive the top prizes.

Register now to join us in London, meet the developers, check out their great games, vote for your favourites, and have fun with various industry experts and indie developers.

A big thank you again to everyone who entered and congratulations to the finalists. We look forward to seeing you at the Saatchi Gallery in London on 16th February.


Android Developers Blog

Dec 19

Calling European game developers, enter the Indie Games Contest by December 31

Originally posted on Google Developers blog

Posted by Matteo Vallone, Google Play Games Business Development

To build awareness of the awesome innovation and art that indie game developers
are bringing to users on Google Play, we have invested heavily over the past
year in programs like Indie
Corner, as well as events like the Google Play Indie Games Festivals in
North
America and Korea.

As part of that sustained effort, we also want to celebrate the passion and
innovation of indie game developers with the introduction of the first-ever
Google Play
Indie Games Contest
in Europe. The contest will recognize the best
indie talent in several countries and offer prizes that will help you get your
game noticed by industry experts and gamers worldwide.

Prizes for the finalists and winners:

  • An open showcase held at the Saatchi Gallery in London
  • YouTube influencer campaigns worth up to 100,000 EUR
  • Premium placements on Google Play
  • Tickets to Google I/O 2017 and other top industry events
  • Promotions on our channels
  • Special prizes for the best Unity game
  • And more!

Entering the contest:

If you’re based in Czech Republic, Denmark, Finland, France (coming soon),
Germany, Iceland, Israel, Netherlands, Norway, Poland (coming soon), Romania,
Spain, Sweden, Turkey, or UK (excl. Northern Ireland), have 15 or less full time
employees, and published a new game on Google Play after 1 January 2016, you may
now be eligible to enter the
contest. If you’re planning on publishing a new game soon, you can also
enter by submitting a private beta. Check out all the details in the terms and
conditions. Submissions close on 31 December 2016.

The process:

Up to 20 finalists will get to showcase their games at an open event at the
Saatchi Gallery in London on the 16th February 2017. At the event, the top 10
will be selected by the event attendees and the Google Play team. The top 10
will then get the opportunity to pitch to a jury of industry experts, from which
the final winner and runners up will be selected.

Even if someone is NOT entering the contest:

Even if you’re not eligible to enter the contest, you can still register to
attend the final showcase event in London on 16 February 2017, check out some
great indie games, and have fun with various industry experts and indie
developers. We will also be hosting a workshop for all indie games developers
from across EMEA in the new Google office in Kings Cross the next day, so this
will be a packed week.

Get started:

Enter the Indie
Games Contest now
and visit the contest
site to find out more about the contest, the event, and the workshop.


Android Developers Blog