Sep 04

Important best practices to improve app engagement

Posted by Niko Schröer, Business Development, Google Play

Driving installs is important to growing a user base, but it’s not much use if
your app sits on users’ devices and is rarely opened. In a competitive app
landscape, it’s increasingly important to engage and retain users over the long
term to build a successful business. Users who are using your app more will have
a higher lifetime value and be more likely to share your app. Watch my Playtime
session below to hear about the tools and features other developers are using to
increase app engagement. You can also read the summary of my main tips below.

1. Build a high quality app to engage Android users

Building a high quality app is the foundation of a great user experience on
Android. The better your app’s user experience is, the more engaged your users
will be. Optimizing for material
design, for example, can significantly improve user engagement as well as
building for Android
Wear, Auto or TV where it
makes sense based on your value proposition.

To achieve high quality, we recommend you to check out the latest Android
features, tips, and best practices in our Playbook
for Developers.

The developer of the golf app, Hole19,
tailored their app’s user experience thoughtfully for Android Wear and, as a
result, saw a 40% increase in user engagement compared to non-Wear users. Watch a video about Hole19′s

2. Make your users feel at home

Personalising your app experience to make users feel at home is a good way to
start a long lasting relationship. Onboarding new users is a crucial step in
this process. Onboarding should be fast and seamless and ask for minimal user
input – after all users want to start using your app as quickly as possible.
Furthermore, the onboarding should be a core part of the overall product
experience. Use images and wording that’s true to your brand and only ask for
user input when it’s actually needed, to reduce friction and avoid losing users.

a fitness app, created an engaging user onboarding flow in which they tailored
imagery and text to male and female users respectively. They also moved the
registration process to a later stage in the funnel to reduce friction. The
improved onboarding flow increased user activity by 58% within the first 7 days.
They also implemented Google Smart
Lock to seamlessly sign-in returning users.

3. Optimize feature releases as a way to increase user

Introducing new features is essential to staying ahead of competition and
relevant to your users to ensure they keep coming back to your app. To make new
feature launches successful drivers for user engagement, follow these simple

  • Define a clear objective for each release to measure your impact, e.g.
    increase number of users who edit a photo by at least 10%.

  • Use
    beta testing to gather user feedback and iterate a feature before it’s
    rolled out to all of your users.

  • Enable
    the pre-launch report in the Play developer console to spot potential flaws
    and ensure technical stability in your alpha and beta apps.

  • Guide users to each new feature as if it is a light onboarding experience.
    Visually highlight what’s new and provide a short explanation why users should

  • Measure performance with analytics to see if the
    new feature drives engagement (that you’ve defined as your objective).

4. Use notifications wisely

Push notifications are a popular engagement tool and rightfully so. However,
there is a fine line between driving engagement and annoying users (who might
then uninstall your app). Follow these guidelines to ensure your notifications
are on the right side of the line:

  • Be relevant and only send messages that matter to the user in context. Be
    creative and true to your brand, speak your users language and use an authentic

  • Make notifications actionable for your users and don’t forget to deep link
    to content where applicable to save your users time.

  • Remember that not all your users are equal so personalize your message to
    different user cohorts with Firebase

  • Consider timeliness of your messages to get users the right notification at
    the right time and with the right frequency. For example, it might be better to
    send a notification about something interesting to read at a time when the user
    normally gets out their phone – like during their commute – instead of the
    middle of the day, when they might be busy and dismiss a new notification.

  • Finally, give users control over what notifications they receive so that
    they can opt-in and opt-out of the notifications they like and don’t like
    respectively. If users get annoyed about certain types of notifications and
    don’t have a way to disable them, they might uninstall your app.

The Norwegian news app Aftenposten
implemented a new onboarding flow that clarified which notifications were
available, allowing readers to manage their preferences. This reduced uninstalls
by 9.2.% over 60 days and led to a 28% decrease in the number of users muting
notifications completely. Read
more about Aftenposten’s success.

5. Reward your most engaged users

Last but not least, you should find ways to reward your most loyal users to
retain them over time and to make it desirable to less engaged users to engage
more. These rewards can come in many shapes and forms. Start by keeping it
simple and make sure the reward adds real value to the user and fits in your
app’s ecosystem. You can do this by:

  • Giving sneak peeks of new features by inviting them to a beta

  • Decorating user accounts with badges based on their behaviour.
  • Offer app exclusive discounts or promo
    codes that can only be redeemed in your app.

Generally, the more you can personalize the reward the better it will work.

Find success with ongoing experimentation

A great Android app gives developers a unique opportunity to create a lasting
relationship with users and build a sustainable business with happy customers.
Therefore optimising apps to engage and retain your users by following these 5
tips should be front and centre of your development goals and company strategy.
Find more tips and best practices by watching the sessions at this
year’s Playtime events.

How useful did you find this blogpost?

Android Developers Blog

Aug 15

My Wifi Router V3.0 Best Connectify Alternative is Here![LATEST]

My Wifi Router V3.0
A free virtual WiFi router software which can convert your Windows XP, 7 & 8 /8.1 laptop/PC into a WiFi Hotspots with one click. You can easily share the internet connection anytime and anywhere.You can share single internet connection(LAN, Ethernet, Data-Card, 3G/4G, Wifi) for multiple devices like laptops, smartphones, android phones,PDAs, Ipads.Easy to share and play your computer’s videos on other devices including smartphones, tablets & laptop, what’s more important is everybody can control the video broadcast speed individually.


  • Easy to Create A Secure and Free WiFi Hotspot.
  • Share Internet Connections.
  • Display and Manage Connected Devices.
  • Free to Share Videos over WiFi.
  • Extends your Wifi range.
How to install it ?
  1. Download the latest free setup.
  2. Install the setup and start as admin privilage.
  3. Enter and set the name and password for your wifi.
  4. Click Activate Free Wifi.
  5. Enjoy !

MyWiFiRouter (16.5 MB) | Official Link

Cracked Software

Jul 24

Top Ten Best iOS Games of November 2013

Top Ten Best iOS Games of November 2013

As we close in towards the end of the year, i played a few of the most amazing, addictive, fun titles on my iPhone.  Despite being an android fan, A part of me still thinks that the iPhone/iPad devices give the most smooth performance as far as gaming is concerned.  To know about the titles i played this month, Read on for the complete list below.  

Note: The list below is a mixture of Action/Adventure/Puzzle/Platform titles and is not based on a single genre.

 Top Ten Best iOS Games of November 2013

10. Dead Man’s Draw

09. EMPIRE: The Deck Building 

08.  Monster Adventures

07. Transport Tycoon

06. Indigo Lake

05.  Type:Rider

04.  Dead Trigger 2

03. DEVICE 6

02.  Pandemic: The Board

01. Paint it Back 

What are your thoughts about the Top Ten Best iOS Games of November 2013?

Gaming,Cricket,WWE and lots more

May 10

Top Ten Best Songs of November 2013

Top Ten Best Songs of November 2013

This month featured artists as Storm Queen, Eminem, Britney Spears, One Direction, Tinie Tempah among others producing some great and addictive music.  To know which tracks are worth listening to this month, Read on to see the complete list below.  
10. Roar – Katy Perry
09. Wrecking Ball – Miley Cyrus
Music08. Children of the Sun – Tinie Tempah ft. John Martin
07. Counting Stars – One Republic
06. Work Bitch – Britney Spears
05. Story of My Life – One Direction
04. Move – Little Mix
03. Royals – Lorde
02. The Monster – Eminem
01. Look Right Through – Storm Queen
What are your thoughts about the Top Ten Best Songs of November 2013?

Gaming,Cricket,WWE and lots more

May 01

Top Ten Best PC Games of November 2013

Top Ten Best PC Games of November 2013

This month featured the release of few of the most amazing titles i was looking forward to since a long time, One of them being Batman: Arkham Origins.  After the success of the first too titles this was one of the titles i could not wait to play and i must admit despite a few bugs, the game didn’t disappoint me that much and lived up to pretty much what i expected out of it.  Besides Batman, i was also looking forward to call of duty: Ghosts.  COD Franchise is an unbelievable franchise, I cannot imagine any game series where almost all the titles have been super hits. For me, this was the most amazing gaming experience of the month.  Anyhow, to break it down for you, Take a look at the complete list of ten of the best top PC Games i have played this month (November 2013).  

Note: The below list of Top Ten Best PC Games of November 2013 might include titles released earlier as well.  I have included them as i got a chance to play them this month.

Top Ten Best PC Games of November 2013

10. Fifa 14 – An amazing game, the only reason why i have put it in number ten of the Top Ten best PC Games of November 2013 is because i am not a very huge fan of sports game, Moreover compared to other Fifa titles i liked controls in this better

09.  Lego Marvel Super Heroes – A Lot of Superheroes to choose from, this was a fun experience but didn’t have much of a storyline to play around with.

08.  State of Decay – Undoubtedly one of the top best Zombie Survival games available this November 2013.

07. Path Of Exile – I will be the first one to admit i don’t like Role Playing Game much but this is one of the greatest releases this month.

06.  Metro: Last Night – Much better than Metro 2033, it was a good experience and enjoyable in comparison to its previous installment.
Call of Duty

05.  NBA 2K14 -  After missing out a lot of basketball titles, i decided to give this one a go.  It really brings might faith back to the NBA series as i thoroughly enjoyed the gameplay.
04. Battlefield 4 -  I only started playing this game series when Battlefield 3 was released, the fourth one truly lives up to its expectation and the graphics are just phenomenol.
03.  Assassin’s Creed 4: Black Flag – You are the pirate in this game and have a lot of missions on the sea which are fun to play and really drew me into this game.
02.  Batman Arkham Origins: As i said earlier, despite bugs this game is just awesome, especially the fight sequences.
01.  Call of Duty: Ghosts – Undoubtedly one of the most superb, first person shooter the world has to offer.  With that being said, most of the gamers will agree with this being at the no. 1 spot of the top ten best pc games of November 2013.
What are your thoughts about the   Top Ten Best PC Games of November 2013?

Gaming,Cricket,WWE and lots more

Apr 05

Top Ten Best Songs of August 2013

MusicTop Ten Best Songs of August 2013

This month the music charts were ruled by artists such as Robin Thicke, Avicii, Miley Cyrus, Jay Z, Imagine Dragons, Daft Punk, Capital Cities, Macklemore and Ryan Lewis, One Direction and Anna Kendrick.  If you are a music lover and looking to download or buy a few tracks via the iTunes or through a
store, check out the list of the Top Ten Best Songs of August 2013.

Rank Song Artist
1 Blurred Lines Robin Thicke Featuring T.I. & Pharrell
2 Wake Me Up! Avicii
3 We Can’t Stop Miley Cyrus
4 Holy Grail Jay-Z Featuring Justin Timberlake
5 Radioactive Imagine Dragons
6 Get Lucky Daft Punk Featuring Pharrell Williams
7 Safe & Sound Capital Cities
8 Same Love Macklemore & Ryan Lewis Featuring Mary Lambert
9 Best Song Ever One Direction
10 Cups Anna Kendrick

What are your thoughts about the Top Ten Best Songs of August 2013?

Gaming,Cricket,WWE and lots more

Feb 27

Top Ten Best Free Android Games of October 2013

Top Ten Best Free Android Games of October 2013

It’s Halloween time and i am back with the Top Ten Best Free Android games you can download this month.  Since this month is considers to be the most spookiest of the year, you will find that the list includes majority of titles keeping the Halloween in mind.  To know about the list of the greatest titles of October 2013, Read on.

Top Ten Best Free Android Games of October 2013

Android Robot10.  Subway Surfers (Halloween Edition)

Subway Surfers is not a new game but the Halloween edition update that released this month definitely gives this superhit running game a boost of an already impressive gameplay.  Get it at Google Play here.

09.  Dragon Story: Halloween

One of the cutest titles you can get your hands on this month is undoubtedly Dragon Story: Halloween.  The Objective of the game is simple Raise your dragons from babies to epic adults under the ghostly light of the full moon.  Get it from Google Play Store here.

08. Eden to Green

Zynga’s Eden to Green has impressive gameplay, good visuals and a treat to play.  The Objective of the game is to create an army from a wide variety of plants to fight back against the alien machines and restore the once beautiful vistas.  Get it at PlayStore here.

07. Zombies ate my Friends

Zombies ate my Friends is an Action-Arcade game which will keep you to the edge of your seats.  The quests, Zombies and the gameplay everything about this game is just perfect.  Get it at Market here.

06. Doodle Devil

Doodle Devil is a title where you just need to destroy everything.  While some of the users think the game is somewhat lame.  I believe its a great stress reliever and fun to play.  Download it here.

05. Nun Attack: Run and Gun

If you love temple run, Pitfall and Subway Surfers, you might enjoy this one as well.  Within this game, you get to pick the nun and run through monsters, destroying them in the process with your gun.  Get it here.

04. Hotel Transylvania Dash

In the non paid Version of Hotel Transylvania Dash, Players get to play 6 levels where you can help Dracula run his hotel by booking rooms, taking guests luggage’s and attending to their needs.  Download the game from Google PlayStore here.

03. Plants Vs Zombies 2 (It’s about time)

Just like the first Installment in the Plants Vs Zombies series, the second one does not disappoint either and graphics have improved to an extent as well.  Get it here.

02. Despicable Me

Another Movie inspired game ported to smartphones is Despicable Me.  In this game, you get to play as Minions and complete a few objectives.  Get it from google playstore here.

01. The Simpsons: Tapped Out

Some might think the reason behind me selecting The Simpsons: Tapped out as number one in the Top Ten Best Free Android games of October 2013.  Well the answer is simple, this is one game that has it all according to me, it has great graphics, storyline and is quite addicting to play and the unique feature about it is, i don’t see it lag as much as most of the other titles do.  Get i here.

What are your thoughts about the Top Ten Best Free Android Games of October 2013?

Gaming,Cricket,WWE and lots more

Jan 24

Top Ten Best Songs of October 2013

Top Ten Best Songs of October 2013

It’s the Halloween month and i am back with a few of the most amazing tracks to listen to currently.  This months list/chart includes artists such as Miley Cyrus, James Blunt, Katy Perry, John Newman, AVICII among others.  To know about which tracks are worth listening to, read on for the complete Top Ten Best Songs of October 2013 list.  
Music10. AVICII – You Make Me

09. Cheating – John Newman

08. Talk Dirty – Jason DeRulo featuring 2 Chainz

07. Roar – Katy Perry

06. Bonfire Heart – James Blunt

05. Disco Love – Saturdays

04. R U Crazy – Conor Maynard

03. Counting Stars – One Republic

02. Bezerk – Eminem

01. Wrecking Ball – Miley Cyrus.

That’s it for the Top Ten Best Songs of October 2013 list, Hope you enjoyed it.  If you feel i have left out on a track, please leave the name of it in the comment section below.

Gaming,Cricket,WWE and lots more

Dec 26

Top Ten Best Free iOS Games of October 2013

Top Ten Best Free iOS Games of October 2013

Its the month of Halloween and just like always i am back with a Top Ten List.  This month i will share with you a few of the best Free iOS games of October 2013.  While this list is not official, bear in mind that this is based on my personal view but at the same time if you feel like something is a miss, please share the same in the comment section below.  Without any further a due, lets now take a closer look at the Top Ten Best Free iOS Games of October 2013 which are really addictive to play.
10. The Room – Pocket (Horror)

09. Giant Boulder of Earth
08. Madden 25 (Sports)
07. Gang Lords (Open World)
06. Pocket Trains (Simulation)
05. Dots (Puzzle)
04. Color Zen (Puzzle)
03. Pixel This (Puzzle) 

02.  Fifa 2014 (Football/Sports Simulation)

01. Clash of Clans (RPG)
There were a few others i played which were quite addictive as well, but i think the list above are better than those.  Hope you liked the list.

What are your thoughts about the Top Ten Best Free iOS Games of October 2013?

Gaming,Cricket,WWE and lots more

Sep 07

Top Ten Best PC Games of September 2013

Top Ten Best PC Games of September 2013

This Month saw the release of few of the most anticipated titles.  Apart from Grand Theft Auto V, a few others that make it to the list this month include, titles such as Final Fantasy X15, Arma III, Total War: Rome II, Amnesia: A machine for pigs among others.  To know about the exact list, Read on for the complete Top Ten Best PC Games of September 2013.

10. Outlast.  

09. Pro Evolution Soccer 2014

08. Lords of Shadow

07. Europa Universalis IV

06. Gone Home

05. Amnesia: A Machine for Pigs

04. Total War: Rome II

03. Arma III

02. Final Fantasy IV

01. Grand Theft Auto V

What are your thoughts about the Top Ten Best PC Games of September 2013, Do you think i have left a few or some that you feel must be added.  If so, Please leave a comment below and share your thoughts.

Gaming,Cricket,WWE and lots more