Southeast Asian indie game developers find success on Google Play

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Posted by Vineet Tanwar, Business Development Manager, Google Play
Indie game developers bring high quality, artistic, and innovative content to
Google Play and raise the bar for all developers in the process. In fact, they
also make up a large portion of our ‘Editor’s Choice’ recommended titles.

Southeast Asia, in particular, has a vibrant indie game developer ecosystem, and
we’ve been working closely with them to provide tools that help them build
successful businesses on Google Play. Today, we’re sharing stories from three
Indie developers based in Singapore, Vietnam, and Indonesia, who joined us at
our ‘Indie Game Developers Day’ workshops in May 2016 and all of whom have
experienced significant growth since.

Inzen studios from Singapore learned how to use store
listing experiments and has improved the conversion rate of their newly
launched game Dark
Dot by 25%. Indonesia based studio, Niji Games, creator of Cute
Munchies, implemented ‘Saved Games’ and ‘Events and Quests’ from Google Play
games services to significantly improve user retention, and also earned an
‘Editor’s Choice’ badge in the process. Ho Chi Minh City based developer,
VGames, optimized monetization and introduced new paid products for their game
Gungun
online, and grew revenue by over 100%.

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Indie game developers who are interested in meeting members of Google Play and
who would like to work closer with us are invited to join our next round of SEA
workshops in March 2017. To apply for these events, just fill in this
form and we will reach out to you.

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