Playdemic drives user engagement and revenue with live game operations on Google Play

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Posted by Adriana Puchianu, Developer Marketing, Google Play

Based in the UK, Playdemic
is a free-to-play mobile games developer. Their leading game Golf
Clash is designed to provide a short and fun, competitive experience. It
uses a simple and accessible game mechanics based on one-thumb gaming which has
generated substantial user engagement, with an average of 44 minutes played over
three sessions a day. Golf Clash is now played by more than 1.5 million players
every day whilst the average revenue per user is equal to other platforms.

Watch Paul Gouge, CEO & Co-founder, and Gareth Jones, Head of Production,
discuss how Playdemic uses live game operations (“live ops”) to continuously
engage players and grow their business on Google Play. Live ops are also
referred to as “running games as a service”; they include the strategic
distribution of content and interactions with players that are limited in time
and are designed to increase engagement and monetization.



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Watch more developer stories and learn about other features and best practices
you can use to succeed on Google Play with the updated Playbook
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