How we’re helping people find quality apps and games on Google Play

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Posted by Andrew Ahn, Product Manager, Google Play

People enjoy using apps and games which meet their performance and quality
expectations. Excessive battery usage, slow render times, and crashes, on the
other hand, can be a source of frustration. In fact, in an internal analysis of
app reviews on Google Play, we noticed that half of 1-star reviews mentioned app
stability. Developers who focus on app quality can see improvements in their
rating, and ultimately their retention and monetization.

As part of our continued effort to deliver the best possible Google Play
experience, we recently enhanced our search and discovery algorithms to reflect
app quality. This results in higher quality apps being surfaced in the Play
Store more than similar apps of lower quality (eg: apps that exhibit more
frequent crashes). The change has had a positive impact on engagement — we’ve
seen that people go on to use higher quality apps more and uninstall them
less.

Developers focusing on performance can use the Play Console to help find and fix
a number of quality issues. Android
vitals identifies key performance issues, reported by opted-in devices which
have your app installed, so you can address them. The pre-launch
report shows you the result of testing your alpha or beta app on popular
physical devices so you can catch issues before launching updates. Also, ratings
and reviews can provide additional insights related to app quality, directly
from people using your app. To see the positive effect this can have, find out
how Busuu increased their
rating from 4.1☆ to 4.5☆ by focusing on app performance.

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Google Play strives to help people find and discover safe, high quality, useful,
and relevant apps. By focusing on the quality and performance of your app,
you’ll find more success on Google Play. For more tips and best practices to
grow your app or game business, get
the Playbook app.

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