How augmented reality helps you buy furniture and capture Pokémon

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Posted by Jamil Moledina, Games Strategic Lead, Google Play

Online furniture seller Wayfair and Niantic’s Pokémon
GO have more in common than you might think. Both of these companies
use augmented reality to create innovative, immersive experiences for their
users. I sat down with Mike Festa, Director of Wayfair Next, and Tatsuo Nomura,
Product Manager for Pokémon GO, at our recent Playtime event to discuss how
developers can make the most of AR as a platform.

From 3D furniture modelling in WayfairView
using Tango, to logging
countless miles catching Pokémon, hear how these developers are innovating with
AR, and get their advice for others looking to use AR in their apps and games.

Check
out more sessions from our global Playtime events to learn best practices
for your app and game businesses. Also, stay up to date with more videos from
events, product news, and tips to help grow your business on Google Play with
the Playbook for Developers app.

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