Android Developer Story: Vietnamese games developer Divmob finds more users with localized pricing on Google Play

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Posted by Lily Sheringham, Google Play team

Based in Ho Chi Minh City in Vietnam, games developer Divmob has grown quickly from an original team of five people to 40 employees since
it was founded three years ago. Divmob now has over 40 million downloads across
its various titles, including the popular game, Epic Heroes War.

Watch Ngo Van Luyen, CEO & Founder at Divmob, and his team explain how
introducing sub-dollar pricing in various markets resulted in a 300% increase
in daily transactions, and increased the number of paying users threefold.

Find out more about local pricing models on Google Play

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We recently introduced new features in the Google Play Developer Console to
help you meet local expectations when setting prices, to make purchases more
attractive to your users. The Developer Console will now automatically round
pricing to local conventions in each market, and you can also set up pricing
templates to manage pricing across multiple currencies more efficiently, and
easily make bulk changes to the prices of multiple apps and in-app products in
a single click. Learn more about the improved local pricing tools.


Android Developers Blog

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