Posted by Sergejs Cuhrajs, Community Manager, Google Play
Earlier this year we launched the Google Play Apps & Games publication on
Medium to help developers discover best practices and insights to grow
successful apps and games businesses on Google Play. As we draw closer to the
end of the year we thought it’s a good time to revisit some of our most popular
posts according to you – our readers.
It’s clear that many of you are excited by the potential of new technology, such
as Virtual Reality (VR) and Augmented Reality (AR), and how it could enhance
user interaction with your apps and games. You’re also concerned with everyday
issues including how to keep your APK size manageable, how to acquire new users,
and how to monetize games without pushing away your players.
So without further adieu, here’s the list of the top 10:
human-centered design to emerging technologies
(by By Peter Hyer, Fabian Herrmann, and Kristin Kelly, 7 min read)
VR, AR, and digital assistant present exciting opportunities for the future, but how can we ensure
we’re designing for what people really want?
APKs, growing installs
(by Sam Tolomei, 6 min read)
sizes correlate with higher install conversion rate on Google Play – we share
tips for keeping your apps lean.
plays mobile games?
(by Allen Bevans, UX Researcher at Google, 6 min
Four actionable insights for game developers based on our research
into different player segments.
the first ten minutes are crucial if you want to keep players coming back
(by Adam Carpenter, 7 min read)
How to analyze your retention data so you can keep players coming back again
your app for decision-making
(by Jeni Fisher, 10 min read)
tips and strategies for encouraging desired user behavior in your apps. Also
check out follow-up posts on boosting
motivation through app rewards, and common
pitfalls of persuasive app design.
your app’s monetization future
(by Ignacio Monereo, 10 min read)
Learn about predictive analytics and calculating your apps lifetime value (LTV)
to gain practical insight into the future of your app. In the second part
Ignacio shares how to calculate
LTV based on five popular monetization models.
tips to improve your games-as-a-service monetization
Beshimov, 9 min read)
5 proven strategies to improve your game revenue
without driving players away.
introduction to in-app A/B testing
(by Gavin Kinghall Were, 13 min
Learn how in-app A/B testing can drive insight into your app’s future
design and development, and maximise its performance.
the guesswork out of paid user acquisition
(by David Yin, 8 min
A simple tool to help you estimate lifetime value (LTV) of your users
and what to spend to grow your audience.
interface assumptions in AR: selecting objects
(by Aaron Cammarata, 8
In this article for beginner AR developers we explore one of the
most fundamental user interface actions: object selection.
Do you have suggestions for topics we should tackle in 2018? Let us know by
tweeting with the hashtag #AskPlayDev and we’ll reply from @GooglePlayDev, where we regularly
share news and tips on how to be successful on Google Play.
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